Damage Control
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| Taken from The Sun |
In an article published by Digital Trends, it discusses the damage and loss of reputation that Samsung suffered last year. According to the Harris Poll, Samsung had suffered a major loss in 2016. "The South Korean technology giant placed 49th in this year's survey---down from seventh last year and its peak of third in 2015."
The have been numerous factors attributing to their fall from grace. In 2016, there were various incidents where the battery in the Samsung Galaxy Note 7 would explode. This resulted in the phone being recalled on two separate occasions. It even got to the point where airlines banned people from even bringing the phone on board with them. Another thing contributing to the downfall of the company's reputation is the arrest of Lee Jae-Young, vice chairman of Samsung.
In my opinion, what makes or breaks a company is not from their success but from how they conduct themselves in times of crisis. So far, Samsung has had a hard time recovering from these current debacles. Specifically with Samsung Galaxy Note 7, which has caused them the majority of their problems. It's one thing to have one major recall of such a popular product, but to have two in the same year for one product definitely does not help their position. Hopefully, Samsung will learn from their mistakes and find better ways to reclaim their good standing.
